Four questions · one number
The offer you wrote and didn't send. The follow-up that's been open for six weeks. The price you re-typed and never published. That is not a discipline problem, and it has a dollar figure. Here it is.
Your unsent number
$0
That is what braced is costing you.
Now hear where it's stuck · free, 4 minutesSay what's going on, out loud. It reads your business back to you in your own words. No login.
How it's counted: offers waiting × the real price × how often you close when you ask. Then the part that hurts: every week past three, a warm lead loses about a tenth of its chance. No tricks, no upsell math. It is just the arithmetic of not pressing send.